Zenobia www.zenobia.ca

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About Z E N O B I A

It all begins with desire. A desire for all that is modern and new, a desire for refinement and the need to discover a new designer collection worthy of your multi-faceted desires. A designer label to reflect the style of the most cultivated and discerning customer, created specifically for the eclectic and cosmopolitan lifestyle.  A collection that exceeds your expectations. A modern, classic, aspirational collection designed to seduce and captivate. 

The collection is by Z E N O B I A, a world class prêt-à-porter label created for the dynamic, elegant and seductive woman. An exclusive line with the focus on impeccable and flattering cut and fit, extreme attention to detail, sumptuous fabrics and refined, contemporary colours. Embracing a dual personality, the collection is casual yet classy, with an added touch of sensuality that is sheer poetry. This is collection with individuality, an international perspective and a mind of its own! 

With the experience of seventeen successful years to its credit, Z E N O B I A enjoys an exceptional reputation for creative excellence, technological innovation and product superiority.  Z E N O B I A also owes its success to a capacity to anticipate and to respond to the needs of its clientele who consistently demands exclusivity and original creations. Here we see the ultimate in ultra chic in the world of fashion, combined with the highest quality, for customers with a critical eye who are curious, who are individuals and who know exactly what they are looking for. 

Z E N O B I A was founded in September 1993 by Barry Bly.  Pina Iannelli joined Z E N O B I A as Director of Design in October 2005.  Z E N O B I A operates an international, up-scale fashion house that designs, produces and distributes comprehensive collections of designer women’s apparel with the majority of products (70%) still produced in Canada!   

In April 2010, Z E N O B I A joined forces with the Hops family and Groupe JS International as a division of this internationally-recognized corporation.   Groupe JS International is one of the leading suppliers of Ladies Dress, Sportswear and Evening Wear, available in specialty stores, major chain stores as well as department stores around the world.  Operating out of their head office in Montreal, and with offices in New York and Toronto, this dynamic, privately held company has carved a significant niche on the North American fashion scene for over 40 years and is an innovative force in the global fashion marketplace.

about the name Z E N O B I A  

Zenobia was a third–century queen of Palmyra, a “warrior queen”.  She empowered herself through her devotion to learning and a quest for knowledge. Throughout her life, she overcame gender boundaries, language barriers and ethnic differences. Even as a prisoner paraded through the streets of Rome, her spirit was never conquered. By her beauty and intelligence, Zenobia attracted much admiration and sympathy. She maintained extraordinary dignity even under the most difficult circumstances. 

Pina Iannelli, Design Director 

With her 25 years of training, entrepreneurship and creative direction of a number of successful and diverse fashion collections, combined with her innate fashion sense and understanding of her targets markets, Pina Iannelli inspires the harmonious evolution of collections for the Z E N O B I A woman. 

Pina’s success emanates from a passionate and free-spirited view of life and a reputation for innovative designs and modern elegance.  She is representative of the modern woman who understands and appreciates quality and individualistic style but with a twist.  Her design inspiration is international and cosmopolitan that reflects the dynamic lifestyle of the woman she designs for.   

Pina received her formal training at Lasalle College in Montreal, Canada and has been the recipient of numerous design awards throughout her career.  “I’ve always loved the idea of creating clothes that simply make women look and feel good.  I rely on my feminine instincts to guide me as to what women would like to wear.  Each season is an evolution but what’s important is to capture what’s new within the parameters of your own identity and culture.  Design is a constant balancing act.  Style is something that comes from within.” 

The Loft 

Taking its cue from the private luxury and intimacy of the couture salons and from long-standing and consistent successes with seasonal trunk shows at fine specialty stores across North America, Z E N O B I A introduced the L O F T shopping experience and re-invented wardrobing for today and for next season.   

Z E N O B I A  L O F T is a new shopping experience that is responsive, aspirational and inspirational. You will immediately sense the eclecticism and openness of an environment that begets openness.  You will have fun touching, feeling, trying and knowing that this is smart and modern.  The L O F T evokes the pleasure of playing in a spacious walk-in closet.  During the seasonal booking periods, you can schedule an appointment in Montreal, Toronto and soon Calgary to escape into a stress-free environment where you will be invited to touch, feel, try and select from the new collection.  At the same time, you can indulge your impulses with a limited amount of exclusive in-stock articles conceived for the L O F T.   

“Our clients have re-defined luxury in terms high quality products and services that make the best use of their scarce time and that provide an element of distinctiveness and pampering”, says Barry Bly.   “The L O F T is a place, and Z E N O B I A is a collection that reflects the dynamic character and lifestyle of the modern woman.  We are sensitive to your schedule and to the pace that goes with it.  You trust your taste and welcome informed guidance.  More than ever, your loyalty is earned by offering a thoughtful and welcoming shopping experience, a merchandise selection targeted to your lifestyle, a product of high intrinsic value, and customer service that is responsive and informed – and you have fun!”

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