AG Silver Boutique: Joseluis Castillo shares an international success storySwerve Magazine, Calgary Herald Published: Friday, May 14, 2010
Tell us about the history of your family-run business. We come from a family of silver-jewelry makers. For the past 15 years, we’ve been creating contemporary designs that are more fashion-oriented, using higher-quality materials. We have our own brands in Mexico (my cousins, my sister and myself). We also have a few shops in different Mexican cities, some under my brand “ag silver boutique” (or ag plateria) and some under the other brands. We also have clients who distribute our work in their own shops in Eastern Canada, the U.S., Europe and South America.
What is your design process? Before moving to Canada (almost two years ago), I used to go to the workshop every month; the rest of the time I was managing the shops. Nowadays, I try to make my drawings and go with my cousins to the workshops in central Mexico around three times a year. We also do custom work, from pieces or drawings my clients ask for.
Which are your favourite materials to work with, besides silver, of course? Lately, we have been combining silver with wood (particularly wenge and rosewood), as well as colourful acrylic and leather. The newest collaboration is with Calgary artist Lisa Heinricks. We have been working together for a few months. Essentially, I create the pieces and she paints on them.
Where do you find inspiration for your jewelry? I like works with geometric shapes and structures. I also like different finishes on silver like “hammering” or “brushing.” Every time I go to Mexico I see new styles and get to brainstorm new ideas together with my friends and cousins.